Will the smart packaging revolution transform therapy adherence?
Key opportunities for smart packaging within pharmaceuticals include the promotion of therapy adherence, more organised and efficient data collection and the growth of personalised medicines. However, there are several obstacles which may hinder the widespread implementation of smart technologies, the most prevalent of which is bringing these projects to scale in an affordable manner.
This article discusses the realities of smart packaging implementation, the tangible benefits it can bring to both pharma and patients, and the direction in which the industry is likely to develop over the coming years.
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